Photos have always been powerful marketing for hotels – but how can you ensure that only great photos get seen by people? The simple answer is you can’t! In the ‘good old days’ you chose what photos went into your brochure and promotional materials and journalists even requested photos from you to use in articles. However, with the explosion of social media anyone can publish photos and videos and anyone can access them. But there are some steps you can take to increase the chances of one of your photos being used.

Advertising on Twitter is finally here, in the form of ‘promoted tweets’ which are displayed at the top of rankings when people enter a search term into Twitter – a bit like sponsored links on Google.

Some new research from InSites Consulting has shown that social media now reaches 77% of the online population and sites such as Twitter and Facebook are used by 28.3 million people in the UK. I also heard recently that worldwide Facebook has 400m active users monthly, 100m of whom are accessing it via their mobiles. [...]

It may appear as if all companies have now jumped on the Twitter bandwagon, but a recent study by Virgin Media Business has shown that only 16 of the FTSE 100 companies use it to engage with customers. People are saying that 2010 will be the year Twitter really takes off, especially as they are about [...]