It may appear as if all companies have now jumped on the Twitter bandwagon, but a recent study by Virgin Media Business has shown that only 16 of the FTSE 100 companies use it to engage with customers. People are saying that 2010 will be the year Twitter really takes off, especially as they are about [...]

Yet another case of ‘Big Brother’ watching me or a truly wonderful marketing tool? This new feature, know as ‘remarketing’, detects when web users visit a brand’s website and then targets them with ads for that brand when they visit other websites within Google’s Content Network. For example, Center Parcs quotes a visitor to its [...]

I was preparing a presentation on digital marketing, when it occurred to me that ‘digital’ is no longer just part of the promotion ‘P’ of marketing, but rather has radically changed what marketing is.
The traditional definition of marketing as being Product, Price, Place & Promotion has been around a long time. It became trendy to [...]

An email just arrived in my inbox at 15.50hrs today, Friday, from ASOS (on-line fashion retailer). The subject line read – Open me quick! I expire at 6pm. The email then told me that if I ordered items now I would get free next-day delivery (yes, delivered on Saturday – it said!) and free returns. [...]