You learn something new every day. It took us Brits years to work out what a hash key is #. Now it’s being used in front of the word ‘fail’ on social media sites to register criticism of a brand or product. Evidently it started on Twitter as disgruntled Apple users took to sharing their [...]

I quickly checked a few major hotel chains and found that Hilton have 47,000 Facebook fans, Best Western just over 20,000, Holiday Inn a measly 1,300, Premier Inn 1600 & Malmaison 1 person!!!! This suggests that hotel companies don’t have professional social media strategies.

Advertising on Twitter is finally here, in the form of ‘promoted tweets’ which are displayed at the top of rankings when people enter a search term into Twitter – a bit like sponsored links on Google.

Some new research from InSites Consulting has shown that social media now reaches 77% of the online population and sites such as Twitter and Facebook are used by 28.3 million people in the UK. I also heard recently that worldwide Facebook has 400m active users monthly, 100m of whom are accessing it via their mobiles. [...]

It may appear as if all companies have now jumped on the Twitter bandwagon, but a recent study by Virgin Media Business has shown that only 16 of the FTSE 100 companies use it to engage with customers. People are saying that 2010 will be the year Twitter really takes off, especially as they are about [...]

Yet another case of ‘Big Brother’ watching me or a truly wonderful marketing tool? This new feature, know as ‘remarketing’, detects when web users visit a brand’s website and then targets them with ads for that brand when they visit other websites within Google’s Content Network. For example, Center Parcs quotes a visitor to its [...]