I was preparing a presentation on digital marketing, when it occurred to me that ‘digital’ is no longer just part of the promotion ‘P’ of marketing, but rather has radically changed what marketing is.
The traditional definition of marketing as being Product, Price, Place & Promotion has been around a long time. It became trendy to [...]

An email just arrived in my inbox at 15.50hrs today, Friday, from ASOS (on-line fashion retailer). The subject line read – Open me quick! I expire at 6pm. The email then told me that if I ordered items now I would get free next-day delivery (yes, delivered on Saturday – it said!) and free returns. [...]