I am intrigued by the strapline in the new Holiday Inn ads ‘Stay You’.

What does it mean? What is it meant to say to the reader / potential guest? Is ’stay’ the best thing they can say about themselves?

I saw the new Andrex ad for the first time last night. I had read that new CGI puppies were being introduced, but nothing could have prepared me for how tacky they are. The Andrex puppy is one of the all-time-greatest-icons in British advertising, so why mess with it? It’s cuteness comes from it being real [...]

I’ve only seen a photo of the new Virgin planes livery, but I have to say that it looks somewhat non-descript. It’s just a clean modern typeface: not very eye-catching and nothing to make it stand out. The brand is now positioning itself as the future of air travel, after spending a lot of money [...]

I thought the number one rule of using celebrities to promote your brand is to ensure that there is synergy between the values of brand and celebrity alike, as well as similarities in the personality of both. So, Premier Inn and Lenny Henry I can just about convince myself is a good match, but Marco Pierre White and [...]