Am I the only person who is horrified by the recent ads from Royal Mail, promoting their new ‘Insight Tool’? This tool gives access to 140 million eBay transactions ‘telling you who’s buying what at postcode level’ . Where is the indiviudal’s right to privacy in this? The data may be aggregated at postcode level but I think I share a postcode with just 10 of my neighbours. So if I get bombarded with ads for football memorabilia or saucy undies, I’ll be wondering which of my neighbours is into those things! To me this smacks of Big Brother watching You. And did I not have to give permission for details of my eBay purchases to be used in this way?

Other posts of interest:

1. What’s in a job title?
2. ‘Remarketing’ from Google – what if I don’t want to be remarketed to?
3. King’s Estate Marlow – clever marketing or totally misleading?