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What’s in a job title?

August 19th, 2010 by Pam Carvell, Marketing Consultant · Email This Post Email This Post · Print This Post Print This Post
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There are some strange job titles around, but I think I’ve just seen the craziest and it comes from an ad agency. Lorna Hawtin of TBWA Manchester is Disruption Director. I can’t begin to imagine what she actually does. And who came up with the title? Human Resources??? She must go down a storm at social gatherings when she announces she is a Disruption Director. Mind you I can think of organisations that seem to be full of disruption directors. Perhaps that’s the problem with English football? Too many disruption directors in the FA and at club level – perhpas I’ve hit on something here!

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