Web-based footwear retailer Zappos may now be owned by Amazon, but it has an amzing reputation for its customer service and now turns over more than$1billion. It’s 10 core values start with ‘Create WOW through service’. But do you know what I really like? After new employees have completed their initial training they are offered $2,000 to resign. This is to ensure that noone works for the company for purely mercenary reasons. Now I’d love to see a hotel chain try that – or would they risk bankruptcy??? It’s a bold test of how much people really want to work for you. Come on Premier Inn, give it a go!

Other posts of interest:

1. Simplifying target markets
2. A global success without marketing?
3. The use of Celebrities in advertising – Marco & Matthews?