Now I’m a huge fan of football (Coventry City season ticket holder, I’ll have you know!) but I’ve never been keen on nylon football shirts in garish colours. And I recently read about a marketing campaign, that I don’t really understand. The Nationwide Building Society is supporting a campaign by homeless charity Shelter (who the HMA also raised money for at our last Christmas lunch). The campaign encourages consumers to wear their favourite football strip to work during the World Cup. Who came up with that crazy idea? And am I missing something? The World Cup is on for 4 weeks -so pretty smelly strips at the end of each week I fear! And, we Brits are not always the best-dressed, but football shirts to work takes us to new depths. What’s in this for Nationwide and Shelter? I don’t know. I hope it isn’t just companies jumping on the World Cup bandwagon in a pretty tastless way

Other posts of interest:

1. Can hotels start charging for guests wanting specific rooms, along the lines of BA’s new policy of charging £10-60 for advance seat bookings?
2. Beware the hashtags ##
3. Location, location, location…lies?