It may appear as if all companies have now jumped on the Twitter bandwagon, but a recent study by Virgin Media Business has shown that only 16 of the FTSE 100 companies use it to engage with customers. People are saying that 2010 will be the year Twitter really takes off, especially as they are about to launch business accounts. I love the sound of TwitterHawk which helps businesses connect with people geographically and related to certain keywords. So if you are a restaurant and someone tweets looking for restaurants in your location, your response can automatically be sent to that person. Clever hey? But businesses still need to understand that Twitter is about engaging with people, not broadcasting messages.

Other posts of interest:

1. Promoted Tweets
2. Social Media must be part of your marketing strategy
3. Wearing football shirts to work during the World Cup!