Some new research from InSites Consulting has shown that social media now reaches 77% of the online population and sites such as Twitter and Facebook are used by 28.3 million people in the UK. I also heard recently that worldwide Facebook has 400m active users monthly, 100m of whom are accessing it via their mobiles. Any company can build a fan page FOC. Coca Cola have 300m fans worldwide!
Ignore social media at your peril, but don’t make the mistake that some big brands have of trying to dictate to cosumers through these channels. It’s about being helpful and honest and engaging with your fans.
Other posts of interest:
1 response so far ↓
1 Tweets that mention Social Media must be part of your marketing strategy | Hotel Marketing Association Blog -- Topsy.com // Apr 30, 2010 at 5:59 pm
[...] This post was mentioned on Twitter by karen thorne, Heather Turner, Sean Kelly, Caroline Cooper, Shropshire Hills and others. Shropshire Hills said: RT @carojcooper: Hotel Marketing Association advises Social Media must be pt of your marketing strategy http://bit.ly/bfTevb [...]
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