Yet another case of ‘Big Brother’ watching me or a truly wonderful marketing tool? This new feature, know as ‘remarketing’, detects when web users visit a brand’s website and then targets them with ads for that brand when they visit other websites within Google’s Content Network. For example, Center Parcs quotes a visitor to its site a price for a holiday. If that person then browses elsewhere Centre Parcs can run ads via Google Content Network offering a discounted price to encourage the customer to revisit their site and book. Now this is all well and good while this is still new and not used by many companies. And is a great opportunity for those brands who can move fast to take advantage of such new tools. But at what point will we as consumers be being so bombarded with ads as we try to browse that we will stop ‘googling’ things to avoid the pressure?

Other posts of interest:

1. Bidding on rivals brand names – ethical or not?
2. Technology for Marketing & Advertising Show
3. Time to redefine Marketing? Forget the 4 P’s, it’s time for the 5 E’s!