Advertising on Twitter is finally here, in the form of ‘promoted tweets’ which are displayed at the top of rankings when people enter a search term into Twitter – a bit like sponsored links on Google. I guess marketers are always looking for new places to place ads - the back of toilet doors at motorway service stations and the restraining bar on a ski chairlift are 2 media that someone obviously went to great lengths to negotiate! Will Facebook be next to include a search facility and then sponsored results? A promoted tweet is still limited to 140 characters, so advertisers will have to be very clever. And be very careful that anything they say isn’t then outweighed by negative comments from users. Yet another interesting new challenge for the marketer of today.

Other posts of interest:

1. Social Media must be part of your marketing strategy
2. Can you really believe celebrity tweets about products?
3. The value of Twittering?