I know that charities need to spend money on marketing, just like any business. And I know that marketing drives donations. But, when I read that Age UK (formed by a merger of Age Concern & Help the Aged) is launching a £10 million marketing push, starting in the Spring, I couldn’t help but think of the elderly people who froze to death in the recent spell of bad weather. Many elderly people are struggling to keep warm this winter. Is a £10m marketing campaign what donors want their contributions spending on? How many elderly people may not have died this winter if that money had been spent towards their well-being instead of marketing?

Other posts of interest:

1. Is Marketing accountability destroying creativity?
2. Is marketing really never-ending?
3. Time to redefine Marketing? Forget the 4 P’s, it’s time for the 5 E’s!