You learn something new every day. It took us Brits years to work out what a hash key is #. Now it’s being used in front of the word ‘fail’ on social media sites to register criticism of a brand or product. Evidently it started on Twitter as disgruntled Apple users took to sharing their experiences with the descriptor ’#fail’ but is now becoming more widely used. Yet something else for us marketers to keep an eye on.
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