50Cent (aka Curtis Jackson) the rap artist is not just a very wealthy businessman now, worth around $250million, but he has shown how using all components of the marketing mix can turn an individual (never mind a hotel chain!) into a global brand. His website gets 30 million unique visitors per month! All too often the hotel industry is too introverted in looking for great marketing ideas. Perhpas we would do well to try and emulate some of these ‘person’ brands who are not constrained by corporations and traditional thinking and don’t even have a marketing education (or in his case no education) but have truly embraced marketing in all its glory?

Other posts of interest:

1. Link between advertising spend and brand performance?
2. Compare the Meerkat?
3. Is Marketing accountability destroying creativity?