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Simplifying target markets

October 1st, 2009 by Pam Carvell, Marketing Consultant · Email This Post Email This Post · Print This Post Print This Post
Topics covered: Target market

I saw George Davies interviewed about his new retail chain Give. He said that in his view there are just 2 types of customers – discerning ones and undiscerning ones. The latter just buy on price e.g. at Asda. His new chain is aimed at discerning lady shoppers who want great service and things that are unique. Perhaps we could categorise hotel customers in this way and avoid over-complicating things?

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