I saw George Davies interviewed about his new retail chain Give. He said that in his view there are just 2 types of customers – discerning ones and undiscerning ones. The latter just buy on price e.g. at Asda. His new chain is aimed at discerning lady shoppers who want great service and things that are unique. Perhaps we could categorise hotel customers in this way and avoid over-complicating things?

Other posts of interest:

1. 50Cent – a truly global marketing success?
2. Time to redefine Marketing? Forget the 4 P’s, it’s time for the 5 E’s!