We all know the value of location in driving business, but how far should you go in exploiting your location? The airport north of Oxford, previously known as Kidlington, has rebranded itself as London Oxford Airport, despite being nearly 60 miles from the city centre. The Oxfod Civic Society have described this move as ‘misleading’, while the airport owners believe it is giving customers more choice. Many years ago I recall the then Holiday Inn at junction5 of the M4 being called the Holiday Inn London Slough Windsor – with Heathrow thrown in from time to time.

Is this clever marketing or downright misleading?

Any other crazy examples?

Other posts of interest:

1. STAY YOU
2. King’s Estate Marlow – clever marketing or totally misleading?
3. Great marketing from the Bedruthan Hotel