An email just arrived in my inbox at 15.50hrs today, Friday, from ASOS (on-line fashion retailer). The subject line read – Open me quick! I expire at 6pm. The email then told me that if I ordered items now I would get free next-day delivery (yes, delivered on Saturday – it said!) and free returns. How simple, yet brilliant. Most ASOS customers are much younger than me, and they’ve no doubt now ordered their new outfits for Saturday night out having fun, knowing they will be deliverd free tomorrow.
This is how emailing should be used.
Anyone know of any similarly great ones from hotels?
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