I was preparing a presentation on digital marketing, when it occurred to me that ‘digital’ is no longer just part of the promotion ‘P’ of marketing, but rather has radically changed what marketing is.
The traditional definition of marketing as being Product, Price, Place & Promotion has been around a long time. It became trendy to [...]

I read with interest in a recent issue of Marketing magazine that sales of Budweiser lager have fallen by 32% between 2004 and 2008, so that it is now the 8th best-selling lager in the UK rather than the 5th best-selling. It made me think back to Louis the frog (he was the meerkat of [...]

I know that charities need to spend money on marketing, just like any business. And I know that marketing drives donations. But, when I read that Age UK (formed by a merger of Age Concern & Help the Aged) is launching a £10 million marketing push, starting in the Spring, I couldn’t help but think [...]

I try to stop myself, but can’t…. I keep singing ‘compare the meerkat.com’!!!!! Great ads create great catch phrases, that live on long after the ad campaigns are over. From the old days of ‘Don’t say brown, say Hovis’ to ‘Have a break, have a KitKat’ to the Budweiser ‘Waaasssup!’ But the comparethemarket.com ads have [...]

50Cent (aka Curtis Jackson) the rap artist is not just a very wealthy businessman now, worth around $250million, but he has shown how using all components of the marketing mix can turn an individual (never mind a hotel chain!) into a global brand. His website gets 30 million unique visitors per month! All too often [...]

In a  recent article in Caterer & Hotelkeeper, Peter Hancock, Chief Executive of Pride of Britain said that ‘there is no such thing as succeeding in marketing because the job is never completed’ and advocated that ‘tracked sales is the icing on the cake’. He explained that ‘you devise initiatives, try them out, then improve or [...]