Hotel Marketing Association

Hotel Marketing Association Blog


I’m Opening a Boutique!

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With Monty Python back on stage recently, this line from one of their sketches could not be truer as far as London is concerned.

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Sound Bites From the National Hotel Marketing Conference #NHMC2014

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It was great to meet so many hospitality marketers at the National Hotel Marketing Conference. Here are some sound bites from a great event.

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Tom Chesshyre’s Top Ten Twitter Tips

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A big thank you to Tom Chesshyre, The Times travel writer, who gave these great tips at our meeting the other evening about how PR practitioners can engage more effectively with journalists on Twitter

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Results of Great PR Debate Survey

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Read the results of our Great PR Debate pre-event survey, announced last evening here and a big thank you to everyone who participated.

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The Great PR Debate

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PR is changing, it is hard to put up an argument against this. But are the traditional methods of PR still valid in this digital age? Take a look at this recent article in Tourism, journal of the Tourism Society and make a date to attend the HMA PR meeting in May which will be debating around the topic. More details available soon.

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To Tweet or Not to Tweet

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Raymond Blanc got into hot water this week when he seemingly tweeted the identity of the winner of the Great British Bake Off. As it turns out Raymond didn’t know who the winner was and it was all a bit of a storm in a teacup. 

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Game On!

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Gregory Roekens  of AMV BBDO, the world’s largest advertising agency, gave a fascinating take on how machines are developing human characteristics at the HMA’s Digital Trends 2014 meeting.

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Check-In On the Moon

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Richard Branson is planning to build the first, as you would expect, Virgin branded hotel on the moon.

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Talking on the Telephone

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Does anyone use their landlines anymore? I am seriously thinking about cutting mine off as everyone calls me on the mobile these days.

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Baby On Board!

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So we have a new Royal Prince and isn’t it fun to see how the hotel industry has been responding to this momentous event?

Quick thinking companies have sped off the mark with a whole host of baby inspired packages and breaks. JW Marriott Grosvenor House hotel in London’s Park Lane, leads the pack with a one night ‘suite dreams’ package in a luxury suite ‘Fit for a Royal Baby’. As well as a hand-made cot with a coronet, Beatrix Potter inspired furniture, a bespoke dolls house and a Balmoral Silver Cross pram, the whole experience will set back prospective parents an eye watering £2,230 per night.

Baby showers are on the menu too with St James Hotel & Club in Victoria and London Marriott County Hall both offering their own versions revolving around afternoon tea.

The Intercontinental Hotel in Park Lane certainly boasts the best of Royal connections, located as it is on the site of the Queen’s former childhood home, 145 Piccadilly. Their Royal Suite has recently been refurbished and you can enjoy a delicious Royalty inspired afternoon tea in the hotel’s Wellington Lounge too, so their marketing collateral points out.

But surely the prize for the most tenuous link to the Royal birth has to be Kensington Hilton’s Tot-ter Around Kensington package. A two night shopping package for ‘Mum’s to Be’ includes a VIP card for discounts at Westfield Shopping Centre whose entrance just happens to be opposite the hotel. Well that just sounds like a shopping break to me!

Whatever the content of these packages might be, the ability to hook up with a topical event is always going to reap dividends for any good marketer and the media just can’t resist lapping up the stories, The Sunday Times and Daily Telegraph being just two examples over the weekend.  We have to be creative in our output so bring it on!

 

 

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