I attended a very interesting Forum recently, organised by BDRC Continental. They had assembled a panel of Generation Y  hotel users, who were brave enough to be interviewed on stage. Gen Y being those born 1977-95 and thus rapidly becoming a more important consumer group than their Baby Boomer and Gen X predecessors. No statistical [...]

I read a fascinating quote in last week’s EP Condense from the former head of HR at Tesco, in that in her first performance review with Sir  Terry Leahy, after what she considered a successful year, he criticised her saying  ’nobody complains about you’. The point he was making was that she should be taking risks. [...]

Photos have always been powerful marketing for hotels – but how can you ensure that only great photos get seen by people? The simple answer is you can’t! In the ‘good old days’ you chose what photos went into your brochure and promotional materials and journalists even requested photos from you to use in articles. However, with the explosion of social media anyone can publish photos and videos and anyone can access them. But there are some steps you can take to increase the chances of one of your photos being used.

I am intrigued by the strapline in the new Holiday Inn ads ‘Stay You’.

What does it mean? What is it meant to say to the reader / potential guest? Is ’stay’ the best thing they can say about themselves?

I read a very sad fact in an article about Martha Lane-Fox in The Times. 3.5 million people in this country don’t see anyone in a week and 1.7 million don’t see anyone in a month. Part of her new brief is to make the internet available to everyone, so that such people would at [...]

The market for cocaine globally is worth more per annum than the turnover of Google, Coca Cola and MacDonalds added together. Personally I was appalled, as the havoc wreaked by drugs is horrendous both with the users and in countries such as Mexico, where it is grown. However, as a marketer, I couldn’t help but say ‘Wow!’. Such a phenomonal global succes with no marketing support!