Application Form

WHAT'S THE BRIEF Any good marketer will tell you that 'It's all in the brief' and the HMA's no different. So here's our brief: The HMA works to promote. Good marketing practice in the hotel industry Marketing education in the hotel industry Closer co-operation between the industry and the academic community, where the industry's future lies A greater understanding of the role of marketing in the hotel industry Greater opportunities for marketing professionals to develop their careers within the hotel industry Networking with other marketing professionals in the industry MEETING THE BRIEF There are many good reasons to join the HMA. We are part of the Chartered Institute of Marketing (CIM), the largest professional marketing body in the world. We organise a calendar of events reflecting topical issues and featuring very senior people from the industry. These events may be a seminar, a debate, a lecture or even a full day conference. The price you pay to attend these events is highly competitive and makes your annual membership fee great value for money. Details of these events will be emailed to you and are always posted on our website. We also work closely with other professional bodies in the industry and will let you know of anything relevant that they are organising, often offering you a preferential rate to attend. We organise the annual hotel marketing awards, which are considered the benchmark for marketing in the industry. Winners are always announced at our annual Christmas Luncheon, at which we also support a nominated charity. If you are a full member of the CIM you do not need to apply to join the HMA but simply advise the membership department of the CIM that you wish to be affiliated with the HMA. All of our events, except the Christmas luncheon, are eligible for CPD hours. WHO CAN JOIN THE HMA? The answer is simple - anyone who's interested in Hotel Marketing. Although most of our members are hotel sales and marketing practitioners, a growing number are hotel operators, independent hotel proprietors, Food & Beverage Managers - indeed anyone who wants to learn more about marketing in our industry and how they can be involved in its development. How can I join the HMA? Please complete the application form and send it to the Chartered Institute of Marketing with the appropriate fee by cheque or credit card. You will then automatically be added to our emailing list and receive details of all our activities and events and any special discounts on industry publications or studies. Some of our events are exclusive to members and all events are significantly cheaper to attend if you are a member.